It's been a manic week here at ORM. We only had a week to quickly turn around the Trade and Consumer websites for Discovery's new channel for real men, Shed. The websites were accompanied by various DM initiatives created by ORM building up brand awareness over the last few weeks.
We are working with Discovery Channel on the launch of their new TV channel - Discovery Shed which goes live this coming Friday, 20 March. We are involved with both their B2B and consumer campaigns to raise the awareness of the channel and its launch date.
These flyers were sent out on Monday as part of the the intial DM campaign for the B2B audience. They really do stink, each logo was permeated with a pretty disgusting oil that let you experience what a real man's hand would smell like in the environment they are in situ with on the flyers.
Watch it or we'll get the Law onto you! We have just created a DM piece for ITV to promote their new crime drama Law & Order:UK.
We sent out an envelope with 8 crime scene photographs and a letter saying that you're being Set Up! Each image is personalised with the recipients information, framing them in some sort of crime scene. We used some pretty sophisticated software to make sure every image looked as realistic as possible and even had a satellite shot of the building!
