ORM are at the MIPTV event in Cannes this week working on the ITV STUDIOS stand. We’ve been busy for the last three months creating the Touchscreen kiosk application and technology, stand graphics, brochures and other marketing materials around this important TV industry event.
We have just returned from the glorious sunshine of Cannes at MIPCOM 2009, the global TV industry event where networks market their content. We have spent the last two months working hard on ITV STUDIOS marketing collateral for the event including the stand design, touchscreens, e-books, printed catalogues and advertising – so it was great to see it finally all come together... and more importantly see our client very happy with it all.
One thing we did notice looking around the event is that the vast majority of the TV networks and production companies still haven’t embraced digital as a way of delivering content, even when it comes to their trade marketing. The amount of printed material on their stands was outrageous, with some stands having whole walls full of A4 sheets selling individual programmes. Of course print will always be a necessity (we created two catalogues for ITV STUDIOS to show off their 200+ programmes) however, digital technology is the best way to show off such extensive catalogues. We had over 20 touchscreens on the ITV STUDIOS stand with their programming available to view at a touch – each screen was set into a pod for sales staff to have meetings with their clients and were the focal point for experiencing the ITV STUDIOS content.
It’s true, a bicycle pump taped together with some LED bike lights attached helped win a pitch for ITV Studios.
The pitch was for the complete marketing materials and stand design for the TV industry event MIPCOM 2009 which takes place in Cannes each year.
Way back in July one of the ideas we presented was using a light-scribing technique. There’s a German collective of light-scribers Lichtfaktor who have done some amazing work and were great inspiration for our design. The use of light in an energetic and striking manner worked well with the new ITV STUDIOS brand identity.
We just hope we weren’t caught on CCTV prancing around creating test exposures like the one above!
Watch it or we'll get the Law onto you! We have just created a DM piece for ITV to promote their new crime drama Law & Order:UK.
We sent out an envelope with 8 crime scene photographs and a letter saying that you're being Set Up! Each image is personalised with the recipients information, framing them in some sort of crime scene. We used some pretty sophisticated software to make sure every image looked as realistic as possible and even had a satellite shot of the building!
