We have recently launched a microsite campaign to promote Renault’s sponsorship of films on the Channel 4 and Film4 network. The campaign will run over the next nine months and features a monthly film quiz with information about Renault’s Mégane range of cars and drivers to the Renault website.
We have just gone live with our first campaign for e-skills UK.
The objective of the campaign is simple but challenging; to significantly increase the current number of registrants of their BigAmbition website which is an online resource for 14 – 19 year olds who are interested in careers in the digital industry.
Teaming up with MySpace and the Underage Festival the campaign encourages registrants of BigAmbition via the campaign website we designed and built, entry into a free prize draw to win tickets to this year’s Underage Festival, travel expenses and a flip camera to record their day out.
All entrants will receive a free Student Discount card worth £5.00 which can be used in lots of great high street shops and leisure outlets across the UK.
The campaign runs for three weeks so watch this space for a post campaign report.
We have just created a small microsite and other digital marketing assets for Channel 4's B2B event Plannertarium – a conference involving the rising stars of the media planning and buying world.
The aim of the event is to discover if there are any intelligent new ad forms and to boldly go where ads have never gone before, along with industry insight, discussion and entertainment.
It's been a manic week here at ORM. We only had a week to quickly turn around the Trade and Consumer websites for Discovery's new channel for real men, Shed. The websites were accompanied by various DM initiatives created by ORM building up brand awareness over the last few weeks.
We are working with Discovery Channel on the launch of their new TV channel - Discovery Shed which goes live this coming Friday, 20 March. We are involved with both their B2B and consumer campaigns to raise the awareness of the channel and its launch date.
These flyers were sent out on Monday as part of the the intial DM campaign for the B2B audience. They really do stink, each logo was permeated with a pretty disgusting oil that let you experience what a real man's hand would smell like in the environment they are in situ with on the flyers.
