ORM are at the MIPTV event in Cannes this week working on the ITV STUDIOS stand. We’ve been busy for the last three months creating the Touchscreen kiosk application and technology, stand graphics, brochures and other marketing materials around this important TV industry event. 

We have recently launched a microsite campaign to promote Renault’s sponsorship of films on the Channel 4 and Film4 network. The campaign will run over the next nine months and features a monthly film quiz with information about Renault’s Mégane range of cars and drivers to the Renault website.

We have just returned from the glorious sunshine of Cannes at MIPCOM 2009, the global TV industry event where networks market their content. We have spent the last two months working hard on ITV STUDIOS marketing collateral for the event including the stand design, touchscreens, e-books, printed catalogues and advertising – so it was great to see it finally all come together... and more importantly see our client very happy with it all.

One thing we did notice looking around the event is that the vast majority of the TV networks and production companies still haven’t embraced digital as a way of delivering content, even when it comes to their trade marketing. The amount of printed material on their stands was outrageous, with some stands having whole walls full of A4 sheets selling individual programmes. Of course print will always be a necessity (we created two catalogues for ITV STUDIOS to show off their 200+ programmes) however, digital technology is the best way to show off such extensive catalogues. We had over 20 touchscreens on the ITV STUDIOS stand with their programming available to view at a touch – each screen was set into a pod for sales staff to have meetings with their clients and were the focal point for experiencing the ITV STUDIOS content.

It’s true, a bicycle pump taped together with some LED bike lights attached helped win a pitch for ITV Studios.

The pitch was for the complete marketing materials and stand design for the TV industry event MIPCOM 2009 which takes place in Cannes each year.

Way back in July one of the ideas we presented was using a light-scribing technique. There’s a German collective of light-scribers Lichtfaktor who have done some amazing work and were great inspiration for our design. The use of light in an energetic and striking manner worked well with the new ITV STUDIOS brand identity.

We just hope we weren’t caught on CCTV prancing around creating test exposures like the one above!

We have just gone live with our first campaign for e-skills UK.

The objective of the campaign is simple but challenging; to significantly increase the current number of registrants of their BigAmbition website which is an online resource for 14 – 19 year olds who are interested in careers in the digital industry.

Teaming up with MySpace and the Underage Festival the campaign encourages registrants of BigAmbition via the campaign website we designed and built, entry into a free prize draw to win tickets to this year’s Underage Festival, travel expenses and a flip camera to record their day out. 

All entrants will receive a free Student Discount card worth £5.00 which can be used in lots of great high street shops and leisure outlets across the UK.

The campaign runs for three weeks so watch this space for a post campaign report.