Bicycle pump helps win pitch

25th September 2009

It’s true, a bicycle pump taped together with some LED bike lights attached helped win a pitch for ITV Studios.

Lightscribing ORM

The pitch was for the complete marketing materials and stand design for the TV industry event MIPCOM 2009 which takes place in Cannes each year.

Way back in July one of the ideas we presented was using a light-scribing technique. There’s a German collective of light-scribers Lichtfaktor who have done some amazing work and were great inspiration for our design. The use of light in an energetic and striking manner worked well with the new ITV STUDIOS brand identity.

We just hope we weren’t caught on CCTV prancing around creating test exposures like the one above!

» See the full article

Posted by Peter on 25th September 2009
Filed under Work with Tags itv, marketing

Big Ambition

24th June 2009

We have just gone live with our first campaign for e-skills UK.

The objective of the campaign is simple but challenging; to significantly increase the current number of registrants of their BigAmbition website which is an online resource for 14 – 19 year olds who are interested in careers in the digital industry.

Teaming up with MySpace and the Underage Festival the campaign encourages registrants of BigAmbition via the campaign website we designed and built, entry into a free prize draw to win tickets to this year’s Underage Festival, travel expenses and a flip camera to record their day out.

All entrants will receive a free Student Discount card worth £5.00 which can be used in lots of great high street shops and leisure outlets across the UK.

The campaign runs for three weeks so watch this space for a post campaign report.