ORM are at the MIPTV event in Cannes this week working on the ITV STUDIOS stand. We’ve been busy for the last three months creating the Touchscreen kiosk application and technology, stand graphics, brochures and other marketing materials around this important TV industry event. 

ORM are working on application UI design for a number of mobile projects for some major financial institutions. They are predominantly apps for iPhone but we're now seeing a lot more interest in the Android platform. We got ourselves a few Google Nexus One's at the beginning of the year and have been living with them side by side with our iPhones to compare.

We let the accounts team book our Christmas party this year and for some strange reason they decided we should spend a night of blood, guts and execution at the London Dungeons (was the year that bad guys?).

We have recently launched a microsite campaign to promote Renault’s sponsorship of films on the Channel 4 and Film4 network. The campaign will run over the next nine months and features a monthly film quiz with information about Renault’s Mégane range of cars and drivers to the Renault website.

We have just returned from the glorious sunshine of Cannes at MIPCOM 2009, the global TV industry event where networks market their content. We have spent the last two months working hard on ITV STUDIOS marketing collateral for the event including the stand design, touchscreens, e-books, printed catalogues and advertising – so it was great to see it finally all come together... and more importantly see our client very happy with it all.

One thing we did notice looking around the event is that the vast majority of the TV networks and production companies still haven’t embraced digital as a way of delivering content, even when it comes to their trade marketing. The amount of printed material on their stands was outrageous, with some stands having whole walls full of A4 sheets selling individual programmes. Of course print will always be a necessity (we created two catalogues for ITV STUDIOS to show off their 200+ programmes) however, digital technology is the best way to show off such extensive catalogues. We had over 20 touchscreens on the ITV STUDIOS stand with their programming available to view at a touch – each screen was set into a pod for sales staff to have meetings with their clients and were the focal point for experiencing the ITV STUDIOS content.