I was going to write a piece on the recent phenomenon of businesses utilising Twitter as part of their communications strategy for my first serious post on the blog. A sort of do's and don't type piece.
It's been a manic week here at ORM. We only had a week to quickly turn around the Trade and Consumer websites for Discovery's new channel for real men, Shed. The websites were accompanied by various DM initiatives created by ORM building up brand awareness over the last few weeks.
We are working with Discovery Channel on the launch of their new TV channel - Discovery Shed which goes live this coming Friday, 20 March. We are involved with both their B2B and consumer campaigns to raise the awareness of the channel and its launch date.
These flyers were sent out on Monday as part of the the intial DM campaign for the B2B audience. They really do stink, each logo was permeated with a pretty disgusting oil that let you experience what a real man's hand would smell like in the environment they are in situ with on the flyers.
