We're working with new mobile payments platform Simply Tap

ORM are proud to announce that we are working with new mobile payments brand Simply Tap, a new mobile payment service that allows consumers to buy any product on any phone via codes seen in-store and in ads.

Simply Tap is the first product from Mobile Money Network, a joint-venture between Carphone Warehouse, Best Buy, Charles Dunstone’s investment fund and technology partner Monitise plc. Mobile Money Network recently hired former M&S executive chairman Sir Stuart Rose as non-executive chairman, and Johnny Hornby, the co-founder of advertising agency CHI, as a non-executive director.

ORM are currently working closely with Monitise to design and develop the mobile applications and SMS service whilst helping plan and implement the digital and social media brand awareness campaign with the Mobile Money Network marketing team.

A beta launch of the product is expected Summer 2011.