How to develop a successful mobile strategy...

Jumping into the mobile space without taking the time to think about who your mobile users are and what you’re trying to achieve is a mistake. Brands should be bold with their strategy, not just assuming that optimising their existing site for mobile will be enough, instead they should have a cohesive long term plan and invest in the mobile channel that’s right for their business objectives. 

To see the full opinion artcile by Peter Gough - visit utalkmarketing.com.