Discovery Shed
17th March 2009
We are working with Discovery Channel on the launch of their new TV channel - Discovery Shed which goes live this coming Friday, 20 March. We are involved with both their B2B and consumer campaigns to raise the awareness of the channel and its launch date.
These flyers were sent out on Monday as part of the the intial DM campaign for the B2B audience. They really do stink, each logo was permeated with a pretty disgusting oil that let you experience what a real man's hand would smell like in the environment they are in situ with on the flyers.
Will post again once the digital elements of the campaign are revealed and go live on Friday 20, March.
Posted by Derek on 17th March 2009
Filed under Work with Tags Discovery Channel, marketing, campaigns
Filed under Work with Tags Discovery Channel, marketing, campaigns
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