Law & Order
13th February 2009
Watch it or we'll get the Law onto you! We have just created a DM piece for ITV to promote their new crime drama Law & Order:UK.
We sent out an envelope with 8 crime scene photographs and a letter saying that you're being Set Up! Each image is personalised with the recipients information, framing them in some sort of crime scene. We used some pretty sophisticated software to make sure every image looked as realistic as possible and even had a satellite shot of the building!
An email was sent the following day to soften the blow and explain that it was only a promotion - hopefully we created a few minutes drama for the recipients!
2 comments to Law & Order
Nice press piece here on Brand Republic
This project got a few column inches in Media Week magazine as well, it certainly had impact!
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