Channel 4's B2B website

11th May 2009

This week saw the official launch of channel4sales.com which we have been working hard on for the last 6 months.

Having been in beta for the last few months and with some fantastic feedback the website got its official go live send off this week with a campaign targeting the advertising industry.

Channel 4 is one of the UK’s largest television companies with a reputation for broadcasting some of the
most cutting edge shows seen on our screens.

Behind this cutting edge programming is a very sophisticated business with exceptional insight about their customers which generates over £1bn is advertising per year.

This website is a tool for advertisers and Channel 4 to engage with each other online, with booking systems, overnight viewing data, schedules, sponsorship opportunities, all facilitating and supporting an array of commercial activity.

Being the incumbent agency on the project having worked with Channel 4 on the previous version of chanel4sales.com our task this time around was to put in place a strategic approach that enabled Channel 4 to add value to their business dealings with their clients.

We spent a great deal of time with Channel 4 and their clients to understand their business and define the needs they had for the new website. The insight we gained from this collaboration helped us add value during every stage of the project, from the information architecture, right through to the design and build of the website. Not only does the new website look great, but it’s also great to know that all of our hard work is already making a difference to Channel 4’s business and their clients overall experience with them.

The journey continues and we are already working on new ideas that will help Channel 4 forge a closer relationship with their clients.