MIPCOM 2009
We have just returned from the glorious sunshine of Cannes at MIPCOM 2009, the global TV industry event where networks market their content. We have spent the last two months working hard on ITV STUDIOS marketing collateral for the event including the stand design, touchscreens, e-books, printed catalogues and advertising – so it was great to see it finally all come together... and more importantly see our client very happy with it all.
One thing we did notice looking around the event is that the vast majority of the TV networks and production companies still haven’t embraced digital as a way of delivering content, even when it comes to their trade marketing. The amount of printed material on their stands was outrageous, with some stands having whole walls full of A4 sheets selling individual programmes. Of course print will always be a necessity (we created two catalogues for ITV STUDIOS to show off their 200+ programmes) however, digital technology is the best way to show off such extensive catalogues. We had over 20 touchscreens on the ITV STUDIOS stand with their programming available to view at a touch – each screen was set into a pod for sales staff to have meetings with their clients and were the focal point for experiencing the ITV STUDIOS content.
ORM produce a variety of digital and integrated work for TV companies and produce B2B digital work for organisations including Cartoon Network, Channel 4, Discovery Channel and ITV.
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